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Loyalty card rewards coffee fans for being disloyal
Coffee shops around the world have employed loyalty card schemes for many years, but now we’ve come across an interesting twist on the idea. In Singapore, a collaborate scheme aims to benefit eight of...
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Loyalty program rewards customers for previous purchases
Rewarding customers for their loyalty and purchase decisions is a standard retention tool. However a new online platform RNKD presents an alternative way for brands to thank their customers, by...
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Dutch Fashion Label Thanks Its Facebook Fans In Digital Window Display
Fashion brand Scotch & Soda from the Netherlands is thanking its Amsterdam-based Facebook fans in a new campaign called “We like you too.” Developed by creative studio Perfect Fools, the campaign...
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United MileagePlus launches Headliners Miles-for-Experiences Program
United Continental Holdings has launched MileagePlus Headliners, an all-new auction program that enables United and Continental frequent flyers to use their miles to bid for a host of experiences,...
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Canvas4Life introduces New Club Program
Canvas4Life, the global leader in personalized canvas printing, has recently introduced its club program, Club Canvas4Life. Membership on the company’s website is by invitation only. Membership rewards...
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Airline’s Facebook app lets passengers choose seats near their friends
Malaysia Airlines recently launched its Facebook-based MHbuddy service to make booking and arranging a flight fully social. We’ve seen numerous services designed to help travelers hook up while on the...
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Ad Platform Offers Mobile Gamers Real Life Rewards For Their Achievements
Mobile gaming rewards platform Kiip, founded by Brian Wong, offers “real rewards for virtual achievements” and links advertising to the emotional dynamics of game playing. When mobile gamers complete a...
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Citibank Allows Facebook Fans To Share Their Rewards Points
Citibank has begun using Facebook to allow its fans to pool their rewards points with others. The innovative application of the social network platform is available to its rewards program users when...
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IKEA Hosts Sleepover For 100 Lucky Facebook Fans
IKEA hosted a sleepover at its Essex store in the U.K., giving a once-in-a-lifetime opportunity for customers and fans to spend the night inside its signature furniture warehouse. The whole idea for...
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